Woop! Karting

The main design guideline was the company’s visual identity, the industrial materials of the automotive industry and the speed and adrenaline of the karting scene. The CMYK colour palette of the company’s corporate design image, the metallic materials and the perforated meshes, the corrugated plastic, the dibond and the concrete dominate the interior. The connecting element of the karting arena are the neon lights that appear through the entire space, from the lighting effects on the track to the neon signs and ribbons in the bar and reception.